Retirees Embrace Pickleball: A Lucrative Side Hustle
Pickleball, the nation’s fastest-growing sport, has captured the hearts of over 4.8 million people in the U.S. This exciting pastime, often described as a blend of tennis, Ping-Pong, and badminton, has seen a remarkable 40% increase in popularity between 2019 and 2020.
Intriguingly, the majority of pickleball enthusiasts are retirees aged 55 and above, with 32.7% falling in the 65 or older bracket. Among them is Bahman Mody, who discovered not just a passion but also a way to monetize his dedication to the sport.
Approximately five years ago, Mody began his pickleball journey. As he became more involved in the game, he realized the untapped potential for financial gain. This prompted him to explore opportunities on Instagram, which eventually led to his successful side hustle.
