How Generative AI is Revolutionizing Retail
Retailers are exploring the use of generative artificial intelligence (genAI) to revolutionize the retail industry. By utilizing genAI, retailers can bridge the gap between brick-and-mortar stores and online shopping, creating highly personalized shopping experiences using natural language. Walmart views genAI as an “assistant” for customers, while Hanshow believes that younger generations will be more receptive to the technology. Implementing genAI will require addressing concerns and gaining the trust of shoppers and regulators.
