Netflix Raises Prices as Subscribers Grow, Revealing Confidence in Streaming Market
Netflix is raising prices for customers in the US, UK, and France after a strong quarter of subscriber growth. The company added 8.76 million customers in Q3 and is on track to add over 20 million new customers this year. The successful introduction of paid sharing has led to Netflix’s decision to increase prices in key markets. Europe, the Middle East, and Africa contributed the most to the growth in Q3. Despite concerns about the crackdown on password sharing, the company has seen a surge in new customers without significant cancellations.