Twitch and YouTube Phasing Out Big-Money Content Deals with Livestreaming Gamers
Popular livestreaming platforms, Twitch and YouTube, are shifting their strategy and phasing out expensive content deals with top gaming influencers. The bidding war for these deals is not sustainable, according to Twitch CEO, Dan Clancy. YouTube is also downsizing its contracts with livestreamers, aiming for standard terms instead. Both platforms previously believed that paying top gamers to stream would attract more fans and increase advertising revenue. However, Twitch has now allowed its partnered streamers to broadcast on other platforms simultaneously. Some streamers have faced audience decline after switching from Twitch to YouTube, while Kick, a niche streaming service, has offered nonexclusive streaming deals to both big-name and smaller creators.