Deepfake Scams Targeting Celebrities on the Rise

Deepfake Scams Targeting Celebrities on the Rise

Deepfake images and videos are increasingly being used to scam people, with celebrities like Tom Hanks and MrBeast falling victim. A deepfake video of MrBeast circulated on TikTok, claiming viewers had a chance to win an unreleased iPhone. Tom Hanks discovered that his likeness was being used in an AI dental plan advertisement. Celebrities express fear and alarm at their images being manipulated. Prominent individuals, including Bill Gates and Jamie Dimon, have voiced concerns about the misuse of AI by malicious actors.