Watch Dealer Shares Tips on Spotting Fake Rolexes

This article is based on a conversation with John Buckley, a 59-year-old watch dealer with 26 years of experience in the industry. Buckley specializes in vintage and modern Rolex watches and has developed a keen eye for identifying fakes. Here are some of his tips:

1. Mechanics: Buckley suggests paying attention to the screws on the bracelet or the back of the watch. On counterfeit watches, these screws may not be as crisp as they would be on authentic ones.
2. Case Symmetry: A real Rolex watch will fit perfectly, with no gaps, where the bracelet meets the case. Counterfeit watches often have small gaps all the way around.
3. Dial/Face: The dial is the most difficult part to examine, but font details, text placement, and luminous material are often telltale signs. If a watch looks brand new despite its age, something may not be right.
4. Movement: Buckley mentions that cloned movements in counterfeit watches can usually be easily spotted by the millwork and finishing. Authentic Rolex movements have certain features that cloned ones may lack.
5. Pricing: Unusually low prices are a major sign of a fake Rolex. If a watch that typically sells for $14,000 is being offered for $8,000, there’s likely a problem. Beware of stories that accompany discounted prices, such as card games or unexpected family heirlooms.

Experience is crucial when it comes to identifying fake Rolexes. Buckley’s years of working with watch parts have honed his ability to spot inconsistencies and authenticate watches through pictures. Although understanding the intricacies of watch authentication may take time and practice, following these tips can help buyers avoid counterfeit watches.

Source: I’ve spotted more fake Rolexes than I can count in my career as a professional watch dealer — here’s how to tell the difference