Business

The Rise of Tinned Fish on TikTok

ByAudInsights.blog October 5, 2023November 11, 2023

TikTok has created a platform for various food trends, and one of the latest to take off is tinned fish. With videos tagged with #sardines, #tinnedfish, and #tinnedfishtok racking up millions of views, it’s clear that this niche has gained popularity. The appeal of tinned fish on TikTok goes beyond its affordability, according to the creators behind the trend.

Creators like Ali Hooke and Mei Liao have popularized tinned fish through their videos showcasing different ways to enjoy it. These videos feature hauls of tinned fish, reviews, and even tinned fish date nights. The convenience and cost-effectiveness of tinned fish make it an appealing option for busy individuals, as it can be used as a snack or in larger meals.

While tinned fish is often associated with budget-friendly meals, there are also premium options available at higher price points. Molly Moss, a TikTok creator, emphasizes that tinned fish shouldn’t be dismissed as a mere TikTok trend, as it has long been a staple in Portuguese and Spanish food culture. Despite the negative perception of canned foods in the US, TikTok has helped shed light on the deliciousness of tinned fish and break down stigmas surrounding certain foods.

Overall, the rise of tinned fish on TikTok showcases its versatility, affordability, and convenience. Whether you’re looking for a quick snack or an ingredient for a larger meal, tinned fish offers a range of options to explore.

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Source: TikTok’s tinned fish obsession isn’t just about affordable luxury in a can

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