Keyword research is a vital aspect of SEO. While global keyword research is common, businesses often overlook the importance of local keyword research. Conducting local keyword research provides a competitive advantage, enhances user experience, improves conversion rates, and builds local authority. This guide presents a step-by-step approach to conducting local keyword research, including listing services, validating keywords, and analyzing competitors. Recommended tools for local keyword research are Ahrefs and Google Keyword Planner. By incorporating local keywords into SEO strategies, businesses can optimize their visibility in specific locations and achieve regional success.